CREATING AN IDENTITY
Brand Design is your unique identity that allows you to stand out from your competitors. It creates an emotional connection with customers.
Definition of Branding
A Unique Identity
Branding is the process of creating a unique identity for a product, service, or company. Logos, slogans, and other visual elements help create a recognizable vision. In other words, your Design Brand shows who your company is to the world.
At Lightning Bilt, we want your Branding to help you stand out from your competitors. You can then make an emotional connection with customers. Keep in mind, most customers and clients buy a service or product based on how they feel. For example: If they feel that the company makes high quality products then all of their services and products are reliable.
The logo is one of the most important elements of branding. It should be eye-catching, memorable, and unique. It should also accurately reflect the company’s values and mission after all this is how you begin to promote. You can still use different variations of your logo but make sure that they consistent. In other words, the different logos should use the same palette of colors or set of chosen fonts. For instance, you may use a black and white logo for everyday stationary or labels and use the full color logo on buildings and business cards.
The logo should be used consistently across all platforms, and should be used in a variety of sizes and formats to ensure maximum visibility.
Taglines and Slogan
The Company’s Short Phrase
Taglines and slogans are short phrases that are used to communicate a company’s message and mission. They should be memorable, concise, and reflect the company’s values. Instead of an overly complicated sentence that is hard to remember or understand, your slogan should be easy. For example, Nike is simply “Just do it.”
Taglines and slogans should be used consistently across all platforms. Likewise they should be used in conjunction with the logo to create a unified brand image.
The color palette of a brand should be consistent and reflect the company’s values. It should be used in all branding materials, including logos, websites, and other visuals. Once you pick a set of colors, make sure not to stray too far as this can make your brand hard to recognize.
The color palette should be unique and recognizable. Altogether, It should be used in conjunction with other elements of branding to create a unified visual identity./p>
A Specific Style of Typography
Fonts are an important element of branding. To emphasize, they should be consistent and reflect the company’s values. With this in mind, they should be used in all branding materials, including logos, websites, and other visuals. Once you pick a font, make sure it can be easily read and especially on a mobile device. The font should look exactly on a website and the same on a business card or stationary. In summary, you want consistency and readability.
A unique font should be used consistently across all platforms to create a unified visual identity.
In conclusion, Design Brand is an important part of any business.
The act of branding involves the use of logos, slogans, colors, and fonts to create a unique and recognizable identity.
In short, by utilizing these elements of branding, we can create a unified visual identity that will help you stand out from your competitors.
Alex Nuñez, a West Texas Entreprenuer, inquired about a new design for his company. We rebuilt his site to highlight his company’s professional & safe Hot Shot transportation, available 24/7.
Ron Kirby, CPA
For Ron Kirby, a West Texas certified public accounting firm, we’ve tailored a minimalist and trendy website that matches their calm tropical office atmosphere.