Brand Design

CREATING AN IDENTITY

Brand Design for Desert Networks

Brand Design is your unique identity that allows you to stand out from your competitors. It creates an emotional connection with customers.

Definition of Branding

Branding Design for Desert Networks

A Unique Identity

Branding is the process of creating a unique identity for a product, service, or company. Logos, slogans, and other visual elements help create a recognizable vision. In other words, your Design Brand shows who your company is to the world.

At Lightning Bilt, we want your Branding to help you stand out from your competitors. You can then make an emotional connection with customers. Keep in mind, most customers and clients buy a service or product based on how they feel. For example: If they feel that the company makes high quality products then all of their services and products are reliable.

Logo Design

Logo Branding

Company Symbol

The logo is one of the most important elements of branding. It should be eye-catching, memorable, and unique. It should also accurately reflect the company’s values and mission after all this is how you begin to promote. You can still use different variations of  your logo but make sure that they consistent. In other words, the different logos should use the same palette of colors or set of chosen fonts. For instance, you may use a black and white logo for everyday stationary or labels and use the full color logo on buildings and business cards.

The logo should be used consistently across all platforms, and should be used in a variety of sizes and formats to ensure maximum visibility.

Taglines and Slogan

Tagline

“Network Solutions
for Extreme Weather”

Slogan

“Ultra-Fast,
Reliable Equipment”

 The Company’s Short Phrase

Taglines and slogans are short phrases that are used to communicate a company’s message and mission. They should be memorable, concise, and reflect the company’s values. Instead of an overly complicated sentence that is hard to remember or understand, your slogan should be easy.

Just keep in mind, Taglines are not slogans. Here are the differences.

Taglines are permanent, they sell the brand. Taglines are created by Brand Designers and Verbal Strategists. Also, they can’t become slogans. Ussually, they are short, simple and concise.

Nike’s Tagline is: Just Do It.

Slogans are temporary, they sell the product. Slogans are created by a marketing team and can become taglines. They can be long, but a short slogan is more memorable.

Nike’s Slogan is: A Feel For Every You.

Taglines and slogans should be used consistently across all platforms. Likewise they should be used in conjunction with the logo to create a unified brand image.

Color Palette

Color Palette Branding

Company Colors

The color palette of a brand should be consistent and reflect the company’s values. It should be used in all branding materials, including logos, websites, and other visuals. Once you pick a set of colors, make sure not to stray too far as this can make your brand hard to recognize.

The color palette should be unique and recognizable. Altogether, It should be used in conjunction with other elements of branding to create a unified visual identity./p>

Fonts

Fonts Branding

A Specific Style of Typography

Fonts are an important element of branding. To emphasize, they should be consistent and reflect the company’s values. With this in mind, they should be used in all branding materials, including logos, websites, and other visuals. Once you pick a font, make sure it can be easily read and especially on a mobile device. The font should look exactly on a website and the same on a business card or stationary. In summary, you want consistency and readability.

A unique font should be used consistently across all platforms to create a unified visual identity.

In conclusion, Design Brand is an important part of any business.

The act of branding involves the use of logos, slogans, colors, and fonts to create a unique and recognizable identity.

In short, by utilizing these elements of branding, we can create a unified visual identity that will help you stand out from your competitors.

Lightning Bilt Creative Studio Work Station

Strike like Lightning!

WE AIM TO MAKE AN IMPACT

There is a difference between us and our competitors. We listen to our clients. We work hard at leveling up.

Featured Projects

TRANSPORTATION

Passit Logistics

Alex Nuñez, a West Texas Entreprenuer, inquired about a new design for his company. We rebuilt his site to highlight his company’s professional & safe Hot Shot transportation, available 24/7.

Passit Logistics - featured project
FINANCE

Ron Kirby, CPA

For Ron Kirby, a West Texas certified public accounting firm, we’ve tailored a minimalist and trendy website that matches their calm tropical office atmosphere.

Ron Kirby CPA - featured project

Reasons for Brand Design

Build brand recognition
Investing in Brand Design allows a group or business to build a strong brand identity. This is important because it helps to draw more clients to you. Furthermore, you want potential clients to already have an idea of who you are. Therefore, a brand identity helps to build a personal connection between you and your clients. After all, not having an an identity is like a person without a personality.
Stand out from your competitors
In a world full of companies and slogans, the company that stands out with a unique brand will grab attention. In effect your brand will show everyone that you are the company or organzation that the customer has been looking for. For example some companies market themselves as adventurers, while others focus on high-quality products.
Helps you be more effective
Branding can help you understand your customer base. It allows you to target their needs and wishes. As part of your branding, you can put your logo on your business and business cards. Why stop there? Obviously you should put your logo your products, packages, and even invoices. In the long run, being recognized can allow for potential partnerships with other companies.
Increase profits
A strong brand design can increase the profitability of your group or business. Your branding can help you build a solid reputation. This allows you to be seen as credible. You are not only a business, in fact you look like a real business.  Potential partners are always looking for others who hve a strong presence. Ultimately, this will help potential clients choose you over others.
In conclusion, all businesses / organizations should have a Brand that can help promote, advertise, and connect with potential clients.