See how Lightning BIlt’s innovative strategies transformed True Keepers Training into a thriving sports fitness brand in Odessa, TX!
True Keepers Training, a brand new sports training service, aimed to establish a strong online presence this summer. Lacking a logo and unsure of their social media strategy, they faced the challenge of building brand recognition from scratch. So to help address these needs, we offered a comprehensive branding solution tailored to their specific goals.
Here’s a tip: Get as much input from your client. Listen to their goals. Also make sure to understand what kind of impact they want. No playbook? No problem. Our designs score big even with limited information.
Client
Alex Barrera is a dedicated and experienced youth soccer coach in Odessa, TX. He is not only an active member of the Odessa Soccer Association, he is also a board member.
Project
Design a comprehensive branding package for a sports fitness brand specializing in goalkeeper training for soccer players. Soccer is the most popular sport in the world. It’s played in almost every country and has a massive global following. The FIFA World Cup, held every four years, is one of the most-watched sporting events on the planet.
Key Elements:
- Logo Series: Create multiple logo options that capture the essence of goalkeeping, strength, agility, and the competitive spirit of soccer
- Graphics and Icons: Design a set of graphics and icons that can be used across various marketing materials, such as social media posts, flyers, and business cards.
- Brand Style Guide: Develop a consistent brand style guide outlining fonts, colors, and overall aesthetic to ensure a cohesive brand identity.
Target Audience:
- Parents interested in improving goalkeeper skills: brand needs to look professional and have an authority type presence
- Children to teens who want to improve: brand needs to look fun and exciting
Alex Barrera is passionate about developing young soccer talent and helping current players elevate their goalkeeping skills. He has the presence with his years of coaching and understand kids want to have fun enjoying the sport.
Usage:
Social media, flyers, business cards, merchandise, and maybe eventually a website.
Solution
Establish a strong and memorable brand identity for Alex Barrera’s sports brand startup. We designed a series of versatile logos with specific colors and accompanying wording that can be used across all communication channels and merchandise. This cohesive branding will help create a consistent and recognizable image, fostering customer loyalty and trust. For Alex it means having a brand that looks professional and shows he has experience in coaching.
Standing out from competitors
Bold, vibrant logos and custom designs set this sports fitness startup apart from its competitors. Professionally crafted visuals show expertise and commitment, reassuring potential clients that they’re receiving authentic and effective support.
Conclusion
Lightning Bilt developed and designed the sports fitness brand for True Keepers Training from scratch. We worked on the graphics, colors, fonts, corrected / updated, and then presented the final version. Additionally, to ensure scalability and print quality, we supplied all of the graphic designs in vector format. So that the client won’t have a problem when printing large-scale applications like signs and vehicle wraps. Our client was very happy with the result, just as we enjoyed working with him. After launching the new social media site, the client noticed immediate recognition and interest from various potential customers.
For more info about True Keepers Training, contact Alex Barrera at 432-661-2506.
We are grateful to every project we work with. It’s always a challenge and a valuable experience. Contact us and let us know how we can help you!
Written by Lightning Bilt Staff.
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